Network Marketing and MLM Blog @ RogerLoh.Com

Copyright (C) Roger Loh

Isn’t that common sense?

Straightforward as it may be, it’s strange that many newbies or even some seasoned veterans in network marketing still don’t get it.

In his book, “45 Seconds Presentation That Will Change Your Life”, network marketing guru, Don Failla talked about the “Salesmen Failure Syndrome” where the salesman type comes into the business, and starts sponsoring lots of new distributors.

The gist is this:  Those that this “salesman” sponsored simply think that they can’t do what this “salesman” does and thus give up early in their network marketing journey.  Check this out at:

 

http://the-elearning.biz/index.php/books-network-marketing/

 

That’s right!

DUPLICATION IS NOT EQUAL TO SPONSORING!

In fact, this is the formula:

DUPLICATION = SPONSORING + TRAINING + COACHING + COUNSELING + STRATEGIZING + …

where…

TRAINING = Teaching of network marketing basics, mindset, skills, etc

COACHING = Helping them to achieve performance, not fault finding

COUNSELING = Listening to their problems and offering another perspective to help them find solutions

STRATEGIZING = Discussing and working out concrete strategies and plans to build their networks

Frankly, I hope I did not frighten you off

 

*** WHAT IS EXPECTED WHEN YOU GET INTO A JOB? ***

That’s what duplication is about.  Sponsoring is merely the beginning of a new relationship with a business partner.  Network marketing is, after all, a serious business.  If not, how can you retire with your millions in a few short years?

I suspect most of you held a job before.  I did.  (The one that stands for “Just Over Broke”, “Just Obey Boss”, etc)

Can you remember your first day at work?

After you left school and passed that job interview with flying colors, you happily report to work.  And what happened after that?

The fortunate ones will go through a process similar to this:

- Get introduced to the colleagues in the company

- Get familiarized to the products or services the company offer

- Get acquainted to the operation of the company

- Get hold of all the information you can get - files, folders - and learn as much as you can

- Get to attend orientation training by some senior or HR staff

- Get used to how your boss works

- Get close to some colleagues with ‘chemistry’ to become your buddies

- Get some coaching from the closer colleagues, perhaps those who care for you

- Get a job confirmation - FINALLY - after a few months (or even 2 years in my case!)

- Get a pay raise after a year (or even after many years if not at all)

- Get a job promotion (if you fight hard enough at politicking or back biting!)

Be honest, my friend…  Does this sound real or did I make this up?

The key here is: when we land ourselves in a job, we learn along the way as we work and progress.  After some years, we become more senior and then it’s time to guide the junior colleagues, especially those who just join the company.

Now…let’s switch back to the network marketing scenario…

 

*** WHAT ARE YOU EXPECTED TO DUPLICATE? ***

After you sponsored a new business partner, what should you do?

Yes, DUPLICATION, of course!

But then, what is DUPLICATION?  What is expected of you to duplicate?

Here’s the scoop:

Network marketing is a business, essentially a people’s business.  So, your success does not depend solely on your ability to sell but rather on your willingness to help others by developing people.

Duplication of skills, attitudes, mindsets, beliefs, commitment… and taking the effort to DEVELOP PEOPLE is extremely important.  Once you are able to develop some leaders, that’s where your EXPONENTIAL GROWTH will kick in due to *LEVERAGE*, (which to me, is the 2nd most important word in network marketing.)

Thus, I always remind my new distributors that network marketing is NOT sales!  And when I told them that they have to train their new distributors, they often froze in their tracks and they would say that don’t know how to train.  I will tell them that in the land of the blind, the ‘one-eyed’ is king!

 

*** WHAT IS NETWORK MARKETING? ***

Network marketing, though already more than 50 years old, is still a paradigm shift for many people.  There is indeed a shift in the way goods and services are distributed.  A DISTRIBUTION REVOLUTION is going on, in fact, where a lot of money can be made!! It’s already a multi-billion dollar industry and many big multinational corporations (MNC’s) are already adopting network marketing in part to distribute their goods and services.

Thus, it is important for us to shift the paradigm of our distributors…  How?

What we really need to do is to train our people, not just in skills but WHY Network Marketing, Why are they doing it?  It is a *PROPER* business because word of mouth advertising has proved to be an extremely effective method of distribution, NOT a get rich quick scheme.

 

In conclusion, if you ask me to say which is the MOST IMPORTANT WORD in network marketing, I would say, without a doubt:

D-U-P-L-I-C-A-T-I-O-N

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Find out more about Roger Loh’s Internet Education Franchise at:

http://www.the-elearning.biz/

Check out Roger Loh’s other passion in Internet Marketing at:

http://www.rogerloh.com/

 

Randy Gage started out as a dish washer in a pancake house and became a multi-millionaire through network marketing!  He authored several books including the popular, “How To Build A Multi-Level Money Machine” which is a highly recommended book for any beginning network marketer.

Besides covering the network marketing basics, this video is extremely inspiring as Randy urges us to Live Our Dreams! that we forgotten since 15 years old…

Personally, these are but a few of the important points that I picked up:  (This is definitely an hour of my life worth investing!)

• Which plan are we following?  The 45-year plan or the 2 to 4-year plan?
• In the 45-year plan, we are caught in the “Time For Money” TRAP, trading our limited and precious hours for dollars!  We cannot create a life while we are busy making a living!
• Randy revealed his 2 SECRETS of Prosperity that every one, network marketer or not, should know and follow…
• Fortunes are made in revolutions.  And did we know that we are currently undergoing a DISTRIBUTION REVOLUTION where network marketing is the new model of distributing goods and services?
• Netowrk marketing is a US$70 - 80 billion dollar industry!
• And much, much more…

Just by watching this video, I guarantee that you will pick up something useful to apply in your business right away!  And if you watch this together with your sub-franchisees, it will surely expand your business…FAST!

Check this out at:

http://www.CheckOutTheBiz.com

 

Copyright (C) Adam Khoo 

Let me pose you this question. Between a pop star like Madonna and a heart surgeon, who creates greater value in a person’s life?

Of course it is the heart surgeon! The heart surgeon has the ability to save a person’s life whereas Madonna can only make a person feel good for a couple of minutes.

Why then is Madonna paid 100,000 times more than a heart surgeon? What does Madonna have that the typical heart surgeon does not have? The answer is the ’scalability factor.’

The scalability factor is the final and most powerful component of the income formula. It is what separates the rich from the super rich.

The scalability factor is the extent to which you can MAGNIFY or MULTIPLY the effects of your value. It is the extent to which you can leverage your value & time.

The Power of Magnifying Value

For example, for three hours work, how many lives can the heart surgeon save? He can probably only save one life. He creates tremendous value, charging probably $20,000, but he can only touch one life.

In that same 3 hours of performing in a concert, how many people does Madonna’s singing benefit? Thousands and if it is broadcast live, maybe even millions.

So the value she creates is magnified tremendously whereas the surgeon does not have the power of magnification.

The Power of Multiplying Value

If Madonna were to spend three hours singing a series of songs in a studio and in were to be recorded on a CD, how many times would she get paid for it?

The answer is multiple times. Every time that CD is sold, she would earn a percentage of money, called a royalty.

If that CD album sold a million copies a year, she would get paid $5 million over and over again every year. In this case her value of singing is multiplied many fold!

As for the heart surgeon, he would be paid only once for the operation. Must you keep paying him royalties every year in order to keep your new heart?

Of course not! As a result, he does not experience any multiplication effect at all.

So, as you can see, a person’s income can massively increase when multiplied by the power of scalability.

INCOME = VALUE X TIME X SCALABILITY

Many people have the perception that you can only achieve scalability when you are singer, movie star, sports star or a famous celebrity. Absolutely not!

You can achieve massive magnification or multiplication in any profession, whether you are a chef, garbage collector, lawyer, doctor, teacher or software programmer.

When you fully utilize the power of (value x time x scalability), your wealth will grow exponentially!

So start keeping track of how you send your time each ay and focus more of your time on high value creation activities and your income will increase.

Adam Khoo is an entrepreneur, best-selling author and a self-made millionaire by the age of 26. Discover his million dollar secrets and claim your FREE audio CD program ‘7 Steps To Financial Freedom’ at http://www.thewaytomakemoney.com/