Network Marketing and MLM Blog @ RogerLoh.Com

Copyright (C) Roger Loh 2006 

I came across many network marketers who focus too much on marketing and not enough on networking.

I interpret ”Network Marketing” as having to carry out 2 main activities:

“Networking” - the exchange of information among individuals, groups, or institutions.

“Marketing” - promoting, selling, and distributing a product or serviceIf we focus on just marketing alone, we will soon run out of contacts.  Thus, apart from marketing, we also should pay attention to networking activities.  I learnt alot through attending seminars and books like Ivan Misner’s “Business By Referrals”. 

 Essentially, there are 3 types of networks we can develop:

 Essentially, there are 3 types of networks we can develop:

1. Information Network - you can develop a network of business associates (or network marketers) to exchange information about your industry (in this case, the Network Marketing industry)
2. Support Network - you can develop a network of business associates (or your own network business partners) to share and encourage one another to keep moving forward in our network marketing journey.
3. Referral Network - you can develop a network of referral sources (customers or friends who believe in your products or offerings) to refer their own contacts to you.

The first 2 types of networks help us to stay updated and motivated in our network marketing business whereas our referral network can actually help us market our products and services through natural word of mouth.  That means, we leverage not just on our own downline but contacts who for some reason or other does not participate in our business.

Think about it - if you take the time to cultivate and nurture your networks, especially your referral network, your business will begin to grow exponentially in time to come.

Before signing off, I came across a very interesting post on another blog on “Building Client and Referral Communities” which you may like to check out by clicking here.

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Find out more about Roger Loh’s Internet Education Franchise at:
http://www.the-elearning.biz/

Check out Roger Loh’s other passion in Internet Marketing at: http://www.rogerloh.com/

This entry was posted on Sunday, July 16th, 2006 at 6:07 am and is filed under Prospecting. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.