Archive for the 'Gary Halbert' Category
Rich Schefren’s Strategic Profits Seminar LIVE: Mike Filsaime’s sharing on Gary Halbert’s wisdom…
Tuesday, February 26th, 2008Yesterday, during his last public talk, Mike Filsaime shared about what he learned about testing from Gary Halbert, an infamous copywriter who passed away last year, 2007.
Many years ago, when Mike Filsaime asked Gary Halbert what to test - is it the copy, the headlines, the font size, etc to which Gary rebutted that those […]
