Alex/Armand Seminar 2006, S’pore
On 27-28 May 2006, a week after their seminar in KL, Alex Mandossian and Armand Morin held their seminar in Singapore.
This is their 2nd seminar in Singapore, having conducted their 1st about a year ago in 2005 which was well received by both Sinaporeans and many Malaysians who came all the way from KL.
I estimate that there’s around 3-400 attendees at this event.
They changed the sequence of presentation a bit from that in KL, which is posted in an earlier page at http://rogerloh.com/index.php/seminars/alexarmand-seminar-2006-kl/. For example, Armand Morin conducted the eBook creation topic on the 1st day instead of the 2nd day.
More importantly, I believe that they have polished their stuff and presented clearer… as this was their 2nd seminar after KL a week ago. Plus they went faster and thus threw in 2 more topics on copywriting and traffic generation.
In his copywriting session, Alex covered the 2 Time-Proven Copywriting Styles:
- The “Reason Why” style involves 3 steps:
- Promise
- Benefits
- Action Taken
- The “Story” style involves these 3 steps:
- Story
- Action Taken
- Benefits
A “Reason Why” headline can begin with “How To…” while a “Story” headline can begin with “How I…” or “How A…”
To learn more about copywriting, we should read:
- ”How To Write A Good Advertisement” by Victor Schwab
- “Tested Advertising Methods” by John Caples
Based on this, I searched and found a set of comprehensive instructional videos that covered the above topics that helped me got started:
