Rich Schefren’s Strategic Profits Seminar LIVE: Mike Filsaime’s sharing on Gary Halbert’s wisdom…
Tuesday, February 26th, 2008Yesterday, during his last public talk, Mike Filsaime shared about what he learned about testing from Gary Halbert, an infamous copywriter who passed away last year, 2007.
Many years ago, when Mike Filsaime asked Gary Halbert what to test - is it the copy, the headlines, the font size, etc to which Gary rebutted that those things don’t matter…
… What really matters was the ‘offer’!
So, here’s Mike’s SECRET:
- What are they going to get? And how are you going get them?
- What are they going to pay? And how are they going to pay you?
In fact, Rich Schefren posted a video clip that says it all about Mike Filsaime’s sharing of Gary Halbert’s secret on his blog:
http://www.strategicprofits.com/blog/mike-filsaime
Posted in Roger Loh, Copywriting, Seminars, Rich Schefren, Seminars in USA, Mike Filsaime, Gary Halbert | Trackback | del.icio.us | Translate | Top Of Page
